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Leading
Chains and Brands in the Hospitality Sector |
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The Taj Group of Hotels
The Taj Group’s
operations covers over 60 hotels in India and abroad, and encompass a number of
brands across various price segments. The Company has a dominant position in
most areas it is present in. Providing world-class personalized service to
guests while authentically reproducing the traditions and heritage of India, has
made the "TAJ" brand a symbol of luxury and service the world over. The Taj
Group of Hotels is grouped into strategic business units to get consistency
across the different units in the same brand and standardize the product and
service across the brands, making them distinct and identifiable. These brands
have been classified as Luxury, Business and Leisure.
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Oberoi Group of Hotels
The Oberoi Group
is one of Asia's leading hospitality companies. Founded in 1934, The
Group owns or manages 37 luxury and first class international hotels
in seven countries. The Group is also involved in Airline Catering,
Airport Bars and Restaurants, Delicatessen Products, Travel & Tour
Services, Corporate Air Charters, Limousine Services and Project
Management. The market capitalization of the flagship company of the
Group, EIH Limited, currently exceeds US$ 700 million.
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Welcome group Hotels, Palaces and Resorts
ITC Hotels Limited
operates one of India's finest chains under its widely recognized
marketing brand ITC-Welcomgroup. India's fastest growing chain of
hotels, ITC Hotels Limited, was launched on October 18th 1975, with
the opening of its first hotel, Chola Sheraton at Chennai. Once the
hotels division of ITC Limited, ITC-Welcomgroup is now the marketing
brand of ITC Hotels Limited. The group with its distinctive logo of
hands folded in the traditional Namaste is now widely recognised as
the ultimate in Indian hospitality.
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The Leela Palaces and Resorts
Part
of the Kempinski Hotels network, The Leela Group operates three luxury
properties in Mumbai, Bangalore and Goa. These agencies will design
dedicated campaign to target leisure and business travellers as well
as travel trade. To achieve the same, they will be running a series of
media events and press trips, designed to highlight the unique aspects
of these luxury properties.
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Trident Hilton
EIH Limited
and Hilton International have launched a Strategic Alliance that saw
seven Trident hotels, throughout Inida, renamed Trident Hilton and the
former Oberoi Towers in Mumbai change its name to the Hilton Towers.
The Strategic Alliance is the basis for a franchise agreement that
builds on the combined strength of Trident's domestic brand position
and operational expertise together with Hilton's strong global brand
and vast sales and marketing network.
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Traders Hotel
The Traders
brand, part of Shangri-La Hotels and Resorts offers quality business
class accommodation. The brand fills a specific mid-market niche while
complementing Shangri-La's deluxe properties in key city centres. In
destinations where the demand for a deluxe hotel is limited, Traders
may represent the leading hotel in the market providing travellers
with well-appointed guest rooms, comprehensive facilities, excellent
service standards and genuine value for money.
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